If your business doesn’t already have a website you need to build one. Potential customers are more and more likely these days to find your business through your website, so creating a professional website and a solid web presence is essential for marketing your business. Here are some important website building tips for you to employ to optimize the effect of your internet marketing strategies.
Use SEO.
Search engine optimization is quickly becoming one of the most popular internet marketing strategies and using it is one of the best website building tips. Almost 60% of people have used a search engine to find out more about a product or service, so you want your website to do well in the rankings. The better your ranking, the better chance you have of snagging a potential customer from your competition. If you are unfamiliar with SEO or don’t know how to create or implement it, hiring an agency to handle it for you is a good option. Only 11% of agencies that do SEO in house report being highly satisfied with their program performance. This is 10% less than marketers who outsource their SEO.
Use email and social media.
We all know how effective social media is these days. If using social media can spark a social revolution, chances are using it can bring you some business. Taking advantage of sites like Facebook and using peoples’ emails delivers your message and your business straight to the smart phones in their pockets. You can outsource this, and you may want to — more than half of small business owners say that they could use help with their social media marketing skills.
Building a professional website is an important way to present your business to potential and new customers. If you don’t know how or don’t want to, you need to hire someone else to do it. You can’t afford not to.
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