Published on September 12th, 2014 | by Vet Pets0
Three Tips for Ensuring That People Will Hate Your Vet Website
So you’ve finally decided to build a website for your vet clinic. Part of veterinary marketing these days in the digital age means internet marketing, which means you need to employ a number of different internet tactics to drive customers to your business, including using social media, email marketing, and having a website. Since 80% of people between the ages of 18 and 34 use search engines to find a vet, you need to keep the way search engines function in mind. The most important part of your web presence is going to be a professional website, since it will be the cornerstone of all of your internet marketing. Here are three things that you might do that will ensure that your customers hate your website.
Make it hard to use
If you want to make people hate your website, make it really hard to use. Make your messages unclear and your pages hard to navigate. Make the interface so confusing that people choose to click away from your site to find your competitor’s.
Use an ugly design
Another thing you can do to ensure that people will absolutely hate your website is to use an ugly design. Don’t streamline things and make it as visually unappealing as possible. Make sure your design looks like something made circa 1996 to scare people into thinking that their computers have been infected with a virus as soon as they open your site.
Don’t make it mobile friendly
One more thing you can do to make sure that potential customers hate your website is to not optimize it for mobile viewing. A lot of people use their cell phones or other devices to surf the web, so making sure that they can only see a tiny portion of your website on their four inch screens. People hate that.
Quality veterinary websites really need to be user friendly, aesthetically pleasing, and responsive. If you make sure that your website isn’t any of these things, people will be sure to hate it.