Marketing for veterinarian business

Published on September 12th, 2014 | by Vet Pets


Three Tips for Ensuring That People Will Hate Your Vet Website

Veterinary practice marketing

So you’ve finally decided to build a website for your vet clinic. Part of veterinary marketing these days in the digital age means internet marketing, which means you need to employ a number of different internet tactics to drive customers to your business, including using social media, email marketing, and having a website. Since 80% of people between the ages of 18 and 34 use search engines to find a vet, you need to keep the way search engines function in mind. The most important part of your web presence is going to be a professional website, since it will be the cornerstone of all of your internet marketing. Here are three things that you might do that will ensure that your customers hate your website.

Make it hard to use
If you want to make people hate your website, make it really hard to use. Make your messages unclear and your pages hard to navigate. Make the interface so confusing that people choose to click away from your site to find your competitor’s.

Use an ugly design
Another thing you can do to ensure that people will absolutely hate your website is to use an ugly design. Don’t streamline things and make it as visually unappealing as possible. Make sure your design looks like something made circa 1996 to scare people into thinking that their computers have been infected with a virus as soon as they open your site.

Don’t make it mobile friendly
One more thing you can do to make sure that potential customers hate your website is to not optimize it for mobile viewing. A lot of people use their cell phones or other devices to surf the web, so making sure that they can only see a tiny portion of your website on their four inch screens. People hate that.

Quality veterinary websites really need to be user friendly, aesthetically pleasing, and responsive. If you make sure that your website isn’t any of these things, people will be sure to hate it.

About the Author

Everyone has to struggle with dragging their pet into the vets’ office! I have had my dog for over ten years and it has not become an easier process to get him to go into see the vet. My dog prefers to stay as far away from a vets office as possible, which seems to be the case for many children and even adults when it comes to seeing their doctor (even if it is for an annual check-up). I was inspired by pet websites and magazines, which is why I founded this blog! I’m Veronica Petersen, a pet lover, owner and enthusiast. My blog shares my favorite tips and tricks that will help you when you are taking care of your dog, cat, bird, etc. You deserve to be a well-educated and a happy pet owner, so my blog hopes to help you on your journey! I’ll provide you with wicked information for when you are with your pet at home, in vet offices, or even in pet stores.

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